Case Study

Direct mail response rates can be 10 to 30 times higher than that of digital ads.

Weaver Firm - Attorneys have experienced a steady flow of qualified inquiries and new clients due to the carefully crafted design and strategic mailing choices made by Sundance Associates. 

Sundance Associates hand-selected carrier routes with incomes of $100,000+, age 45+, and within 10 miles of the firm's principal location. 

Here's why direct mail works

• Direct mail arrives via a much less-cluttered channel than the never-ending fire hose of digital advertising.   
• The reality factor. The recipient has seen it, opened it, saved it, can refer back to it.  
• It has weight and substance. “Giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.
• Plus, mail makes people feel more valued and creates a more authentic relationship." *Studies by the US Postal Service and British Postal Service and *Forbes, 8/30/17 "Why direct mail is far from dead" 

Weaver Firm - Attorneys consistently runs print advertisements in two local publications.  

Here's why

• Reaches high income audience within ten miles of the principal office location.
• Has long shelf-life as it stays on the kitchen counter for talks about needed legal help.
• Provides an introduction, attorney photo, and call-to-action for the target audience. 
• Cost is very affordable compared to pay-per-click. Plus, we know bots are not opening, clicking, and wasting money.
• Design has been re-purposed as an announcement for a public presentation, handout flier at local civic meetings, and social media posts.