Weaver Firm - Attorneys

Case Study

The Weaver Firm focuses on estate planning, wills, probate, elder law, and qualification for Medicaid nursing home benefits. Weaver Firm lawyers also provide expertise in business law and real estate law. 

To increase profits for this law firm, we stayed within a tight budget and hit hard on the basics:

--Built a new website featuring the firm's deep legal experience and friendly, approachable style

--Started a monthly e-newsletter featuring funny or endearing videos explaining complex legal issues

--Created, placed, and evaluated online and print advertising

--Organized & coordinated public speaking presentations to highly targeted audiences

Check out video and print examples below, then give us a call at 214-491-4197. We look forward to helping increase your profits!  

"Love Can Be Lonely - Get a Pre-Nup"

Throw cold water on our hot love affair?No way I'm bringing up a pre-nup. Check out this light-hearted video and you may reconsider or at least it'll provide a funny way to bring up a difficult, but needed legal agreement. This video delighted existing clients and encouraged potential clients to call the Weaver Firm - Attorneys. This ad campaign appeared in social media, a monthly e-newsletter, and on the client's website in a blog post. Lots of bang for the same buck!

"Blended Families - Prevent Legal Problems"

Untangling blended families is a problem best prevented. This video offers three tips --who does't want free legal advice? And, directs folks to a web page for more info.  The phone started ringing at this law office as soon as the video showed up in on Facebook, LinkedIn, the client's website, and in an e-newsletter. We believe in making your advertising dollars work for you in multiple ways. 

"Explain Complex Trust Benefits & Help Families"

Explaining complex legal services can overwhelm a potential client--even if the service could vastly improve a child's life. We created this video to offer reassurance and new options for concerned parents.  Sharing in the joy of a special needs child lets families know the Weaver Firm offers more than legal services--they offer hope. Providing success stories or using storytelling through video production may be your most cost-effective marketing choice. 

"Deadline Dec. 31 - Grab Year-end Tax Cuts Now!"

Get up! It's not time to relax yet! That's  this video's urgent message.  Take action before year-end or face possibly unwelcome financial consequences! We provided helpful free tips in the video. Plus, a direct link to a more in depth article. And, of course, the attorney's contact info.  This video reached clients via social media, e-blast, and a blog post. The lawyers' phone started ringing as soon as this time-sensitive info was received by clients or forwarded to their friends. 

"Protect Your Credit - Free Legal Tip"

When the tv screams, "Thieves have hacked the credit reporting agency and stolen your info! It's gone! They're paying a fancy dog groomer for a poodle do with your money right now!" Folks panic--for good reason. Reassuring free legal advice at a time of breaking news catastrophe means this attorney cares about more than fees. Plus, he has a sense-of-humor, even in difficult situations. 

"Mama's Going To the Nursing Home - Who's Gonna Pay?"

Nobody wants to talk about a loved one moving to a nursing home. Even worse--who's gonna pay the $5,000 per month cost? This video gets right to the point, answers questions, and advises a prompt call to an attorney who can help solve this problem.  This video was used as a facebook ad, social media post, blog intro, and in an e-newsletter. It generated enough billable hours to pay for itself many times over. 

"What Does a Guardian Do? "

Sisters, age 103 & 98, who also happen to be YouTube sensations, provided unexpected humor & an example of steadfast love. Quick headlines offer tips on how a guardian acts as a concerned family member. The video approaches a daunting legal subject--often faced at a difficult time in the client's life--and offers reassurance, kindness, and contact info for a lawyer. Used as a social media post, blog intro, and in an e-newsletter, the video sparked calls  from existing and new clients.

"Make My Phone Ring"

If the phone doesn't ring at your office, you're not making money -- much less a profit. 

We help keep the phone ringing at this law firm with ads like this (at right) featuring a direct call-to-action and offering multiple benefits to the potential client. 

This ad runs in a local publication read by the target audience--at a very affordable cost. We've also re-purposed and used this same ad it in these ways:

--Announcement for a public presentation

--Handout flier at local civic meetings   

--Social media post               


Give us a call! We'd love to visit with you!

Call 214-491-4197 -- Text 817-980-2348 -- Email below

Sundance Associates

1808 W. Midway St., McKinney, TX 75069, US


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