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    • Services
      • Community Outreach
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      • Marketing for Lawyers
    • Video Storytelling
      • Video Production
      • Senior Focus & Medical
      • Law Firm Videos
      • Real Estate Videos
    • Our Work
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      • Our Story
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  • Home
  • Services
    • Community Outreach
    • Public Speaking Events
    • Video & Online Solutions
    • Marketing for Lawyers
  • Video Storytelling
    • Video Production
    • Senior Focus & Medical
    • Law Firm Videos
    • Real Estate Videos
  • Our Work
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    • Our Story
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Marketing for Estate Planning Attorneys

Feel lucky? That's a high cost marketing strategy--

We know you don't have the time or training to effectively market your estate planning law practice.


We'll make sure your speaking events, e-newsletter, website, advertising, direct mail, and referral-building activities are targeted to those most likely to hire your firm. 

And, we'll make it all happen for you. 


Sundance Associates provides you with professional, senior-level experience in successful marketing for attorneys and other professionals including physicians, medical facilities management, and senior living community administrators. Check out our services below or call, text, or email us now>>

Email OR Call/text 817-980-2348
Female attorney speaking at a community event on estate planning.

Speaking Events

Speaking Events

Speaking Events

"Ask the Lawyer" public speaking events rank high as an effective marketing tool. We'll organize your event from contacting civic or lawyer groups to complete setup.

Learn more
Photo of a client reading an e-newsletters from his attorney about an upcoming event.

E-Newsletters

Speaking Events

Speaking Events

 Repeat business means less work and higher profit. Remind clients of your services, events, and legal tips. We do it for you with customized e-newsletters sent on a regular schedule. 

Learn more
Photo of a website for an estate planning attorney

Website Design

Speaking Events

Referral Building

Your website presents a professional snapshot (literally) of your office, accomplishments, expertise, and services. We'll make sure that's actually happening. 

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Photo of young lawyer talking with other professionals who may refer to him.

Referral Building

Referral Building

Referral Building

Build relationships with attorneys and other professionals for a consistent stream of referrals. We'll help you identify referral sources, arrange meetings, and stay in touch frequently. 

Learn more
Couple hiring an estate planning attorney due to advertising campaign.

Advertising

Referral Building

Advertising

Bring in more clients with advertising targeted to the right age, income level, and geographic area. We'll use digital and traditional media to help increase profits.

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Photo of woman opening a letter of introduction from an estate planning attorney

Direct Mail

Referral Building

Advertising

Mail opens a door to introduce yourself, offer a free meeting, invite folks to hear you speak, and more. Keep potential clients off Google and focused solely on your expertise.

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Marketing for Estate Planning Lawyers

"Ask a Lawyer" Events

Free legal information? No brainer. Everybody wants to hear from an attorney at no charge. Giving away basic legal facts and then opening up for an "Ask the Lawyer" session is a powerful, free, dry run for potential clients.


This easy presentation format can steadily grow your business, including referrals from the event host. You just show up and be the star. We do everything else-- 

  • Research and coordinate with referring law firms, bank trust officers, country clubs, civic organizations, legal conferences, and more. 
  • Announce the event to existing clients, referring attorneys, and the public via customized ad campaigns, website updates, social media posts, and public space signage.  
  • Set up online registration with email and text confirmations and reminders.
  • Create handouts and sign-in sheets for use at the event.
  • Send thank you notes to attendees via email or direct mail.


Check out our blog post: "Ask a Lawyer Events - 5 Easy Tips"

Call or text us 817-980-2348

Referrals - Your Top Marketing Opportunity

Building referrals and recommendations from attorneys, colleagues, and other professionals--essentially word-of-mouth--remains the gold standard of marketing for an estate planning law practice. Check out a case study of our successful referral building strategy.


Here's how we will help make sure you're getting your fair share of referrals--

  • Identify top referral sources for each attorney in your firm - current and potential.
  • Create a plan, with your direction, to build or maintain  relationships with referral sources.
  • Set up "Ask a Lawyer" group events or one-on-one lunch or dinner meetings with referring attorneys, bankers, financial planners, and others who can refer to your firm.
  • Provide you with professional materials  including business cards, service lists, pocket folders, client questionnaires, and more.
  • Set up and organize speaking options via webinars or zoom events. 
  • Build a thank you note or appreciation gift system to acknowledge referrals.
  • Assess progress and identify new possibilities on a monthly or quarterly basis. 

Call or text us 817-980-2348

Ads Created for Results

Increase your law firm profits with advertising that reaches your preferred geographic area, income range, age range, and more through cost-effective options. We research, create, and place advertising focused on growing your law practice--  

  • Print ads via magazines, newspapers, & more
  • Television, radio, and video ads. 
  • Direct mail letters and postcards
  • Google and other PPC ads
  • Social media - paid and organic placement
  • Billboards - traditional and electronic
  • Sponsorship and donation recognition 
  • Check out a case study of successful law firm marketing

Call or text us 817-980-2348

Website Design Matters!

Within seconds a client decides if your professionalism is obvious or they click away. The all important first impression offers a tremendous opportunity. We help you make the most of it with these services-- 

  • Design or upgrade your law firm website to feature your deep legal experience, outstanding credentials, and caring manner. 
  • Add online appointment setting capability.
  • Write content including blogs, profiles, service descriptions.
  • Offer event registration with confirmations and reminders. 
  • Provide online questionnaires to pre-qualify clients and save time with appointments.   
  • Set up photography for attorneys, staff, and client testimonials.
  • Provide SEO, back link options, and more to help make your site more easily found.

Call or text us 817-980-2348

Direct Mail - Alive & Well

Direct mail response rates can be 10 to 30 times higher than that of digital ads. Why?* 

  1. Direct mail arrives via a much less-cluttered channel than the never-ending fire hose of digital advertising.  
  2. The reality factor. The recipient has seen it, opened it, saved it, can refer back to it.  It has weight and substance.
  3. “Giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience. Plus, mail makes people feel more valued and creates a more authentic relationship." --Studies by the US Postal Service and British Postal Service

We provide turnkey direct mail services including  

  • Design postcards, letters, fliers, posters, and envelopes.
  • Target mail recipients by location, age, gender, income, and more.
  • Research cost-effective pricing and postage options.
  • Create coordinated campaigns with consistent themes and calls-to-action across multiple advertising channels.


*Forbes, 8/30/17 "Why direct mail is far from dead" 

Call or text us 817-980-2348

E-Newsletters Build Business

Your most important source of business income and referrals is an existing client. Stay in touch with them! Monthly e-newsletters remind clients of your law firm services, upcoming events, and legal tips. Plus, they're easily forwarded to friends, relatives, and business associates. Here's how we make this possible for your law practice--

  • Write content and tie to existing website or blog topics.
  • Provide photos as needed (stock or custom).
  • Set up links throughout to lead back to your law firm website.
  • Segment audience per topic.
  • Set up ongoing client life event or annual review notices such as will updates, etc. 
  • Schedule and distribute e-newsletters to best reach target audience.

Call or text us 817-980-2348

We look forward to hearing from you!

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Sundance Associates

3912 Bryce Avenue, Fort Worth, Texas 76107, United States

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