Helping Children With Autism & Dental Issues
This annual report for a non-profit describes their life-changing services by sharing their success stories in helping children affected by autism, providng preventive dental care, and much more. (cover and one page shown).
Compelling and touching photos shot by a photojournalist share the fun, joy, and quiet progress of children.
This story of tremendous change in a chlld's violent and aggressive behavior was developed through interviews with parents and teachers, as well as, research on autism spectrum disorder.
Sharing stories of children relieved of pain and suffering due to dental issues helps educate donors and offers solid proof of the need for their gift.
E-Newsletter
Check out the actual version of this e-newsletter created to promote an annual fundraising event, Jefferson Candlelight Tour of Homes.
Four e-newsletters are sent starting about a month before the event begins. E- blast capabilities are also purchased from local newspapers and the content is provided for distribution by the local Chamber of Commerce.
Website Re-design
Website Re-design
The website for this event was re-designed with a clean, bright ready-made template. It's cost-effective and easy to change. "Buy tickets" buttons were added to every page, image, and video. This simplifies the ticket buying process. And, purchase they do!
Digital Ads
Digital video ads targeted to highly specific age, gender, and geographic markets are key to success in ticket sales for this event. It's affordable, easy to track, easy to change, and it works.
Patient Stories | Speaking Engagements | Action Photos
Storytelling ads like this example convey concern & compassion
- Using a patient-centered marketing strategy, The Center for Cancer & Blood Disorders experienced record-breaking revenue, new patient referrals, and physician speaking opportunities. The practice evolved from three locations to become a regional cancer treatment practice with ten locations in north Texas.
- Developed extensive physician speaker outreach programs. Trained speakers, created content, booked speaking engagements, and coordinated the events.
- Created multiple marketing campaigns using advertising or public relations tools including digital, website, e-newsletters, social media, print, and television options.
Speaking Engagements Bring In New Patients
Providing specific, valuable reasons for people to attend a speaking event encourages participation. The results? Dr. Robyn Young's practice enjoys a 25% self-referral rate--meaning patients ask for her by name--unheard of in a field that depends 99% on referrals from other physicians. The power of public presentations is not to be underestimated.
This brochure helps encourage attendees to make appointments or learn more. It also captures the emotional commitment this physician has for her patients, lists her impressive credentials, and points out her highly focused services.
The power of celebrity speakers may serve your cause well. At the time of this event, much-beloved First Lady Barbara Bush, the only living wife and mother of a United States President, helped endorse The Center for Cancer & Blood Disorders as a solid institution. Regardless of political affiliation, she stood for love, kindness, and peace on a worldwide basis.
"Luscious Peaches Draw 35,000--Don't Be Afraid of Color"
Using color may increase response to your ads by up to 60%
The Peach Festival in Weatherford, Texas, draws a crowd of 35,000 every summer. We worked with Chamber of Commerce staff to create a mouth-watering poster, develop print ads, and coordinate publicity to keep that crowd coming! Tudies how that color may increase ad response by up to 60%. Research has also shown that color directly affects emotional response --that warm and fuzzy response we want from your potential audience. Your advertising needs to stand out in this era of information overload. We encourage you to consider using color, appropriate to your goals, as a solution to reaching potential guests, clients, and participants.
"Give 'Em Plenty of Choices!"
Visitors Need Reasons To Choose Your Location -- Be Specific About Your Unique Choices
The Weatherford Chamber of Commerce wanted to let visitors know of the many annual events happening in their warm, welcoming town. We worked with with them to create this brochure using specific days--not dates. This piece carried its weight in print advertising, online, and more. In addition, the photos and explanations spotlighted many different businesses and activities. This approach makes for a lot of happy business owners in your Chamber of Commerce.
Feature events & attractions in photos
We make full use of newspaper attention-getting tricks - headlines, photo captions, action photos. Why? Folks skim information, so we provide it in a way that helps them quickly get the info they need and want.
Provide short summaries of events & activities
Sharing upbeat and descriptive info about local attractions and events helps visitors get excited about visiting your location. We don't assume anyone understands the unique aspects of a weekend getaway or vacation with you.