Explaining a complex special needs trust may overwhelm a parent--even if the service could vastly improve a child's life. This video was created to offer reassurance and new options for concerned moms and dads. Sharing in the joy of a special needs child lets families know the Weaver Firm offers more than legal services--they offer hope. Providing success stories or using storytelling through video results in powerful marketing capabilities. The video was used in multiple outreach channels.
The Fantastic Teeth Fan Club program exceeded goals for volunteer participation and distributed thousands of dental care kits annually to children across Texas.
Stepping back into the warmth and candlelight of an old-fashioned Christmas makes for beautiful holiday memories. This tour of homes serves as the major fundraiser for Historic Jefferson Foundation. A marketing strategy focused on early ticket sales helped increase online purchases by $10,000, approximately 30%. We focused on pre-event sales because weather conditions can drastically affect event day attendance. Campaign elements include developing an annual marketing theme, creating all materials, & coordinating television, radio, print, and digital advertising buys.