Develop Field Trips for Plano ISD 4th Graders
Surpassed expectations with participation of 2,500 fourth graders in museum field trip program at Interurban Railway Museum. Results included increased annual visitor count, increased donations, and increased museum awareness.
- Introduced new funding options for field trip program abandoned years earlier due to school funding cuts
- Researched STEAM lesson plans; negotiated teacher contracts to develop TEKS field trip curriculum; developed program budget; assisted in developing interactive tour options; created plan to organize field trips with minimal volunteers
- Met with Plano ISD public school administration and transportation management to explain project. Obtained agreement to distribute e-blasts to all fourth-grade teachers in Plano ISD. Negotiated contract for bus service at reduced rate. Created and managed outreach program to teachers. Booked and confirmed field trips.
- Created fliers, e-newsletters, posters, and website overhaul to focus on field trips
Website Re-design
Website Re-design
The website for this event was re-designed with a clean, bright ready-made template. It's cost-effective and easy to change. "Buy tickets" buttons were added to every page, image, and video. This simplifies the ticket buying process. And, purchase they do!
Patient Stories | Speaking Engagements | Action Photos
Storytelling ads like this example convey concern & compassion
- Using a patient-centered marketing strategy, The Center for Cancer & Blood Disorders experienced record-breaking revenue, new patient referrals, and physician speaking opportunities. The practice evolved from three locations to become a regional cancer treatment practice with ten locations in north Texas.
- Developed extensive physician speaker outreach programs. Trained speakers, created content, booked speaking engagements, and coordinated the events.
- Created multiple marketing campaigns using advertising or public relations tools including digital, website, e-newsletters, social media, print, and television options.