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Project Portfolio

Project - Explain Complex Ideas To Parents Using Video

Special Needs Trusts - A Better Life For You & Your Child

Explaining a complex special needs trust may overwhelm a parent--even if the service could vastly improve a child's life. This video was created to offer reassurance and new options for concerned moms and dads.  Sharing in the joy of a special needs child lets families know the Weaver Firm offers more than legal services--they offer hope. Providing success stories or using storytelling through video results in powerful marketing capabilities. The video was used in multiple outreach channels. 

Project - Increase Participation At Children's Museum

Develop Field Trips for Plano ISD 4th Graders

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Surpassed expectations with participation of 2,500 fourth graders in museum field trip program at Interurban Railway Museum. Results included increased annual visitor count, increased donations, and increased museum awareness.

  • Introduced new funding options for field trip program abandoned years earlier due to school funding cuts
  • Researched STEAM lesson plans; negotiated teacher contracts to develop TEKS field trip curriculum; developed program budget; assisted in developing interactive tour options; created plan to organize field trips with minimal volunteers
  •  Met with Plano ISD public school administration and transportation management to explain project. Obtained agreement to distribute e-blasts to all fourth-grade teachers in Plano ISD. Negotiated contract for bus service at reduced rate. Created and managed outreach program to teachers. Booked and confirmed field trips. 
  • Created fliers, e-newsletters, posters, and website overhaul to focus on field trips 

Project - Share Success Stories In Annual Report

Helping Children With Autism & Dental Issues

Project - Raise Awareness | Involve Volunteers | Help Children

Fantastic Teeth Fan Club

The Fantastic Teeth Fan Club program exceeded goals for volunteer participation and distributed thousands of dental care kits annually to children across Texas. 

  • Originated concept, developed, and managed all aspects of this statewide tooth decay prevention program for first graders 
  • Created logo, produced statewide marketing direct mail campaign, organized local photo shoots, and distributed press releases recognizing volunteers and schools. 
  • Researched prevention kit contents; developed program budget; wrote protocol for assembling and distributing kits; managed mailing of kits; contacted schools for program approval. 

"Now I have my own toothbrush..." quote from first grader

Project - Increase Ticket Sales For Event Fundraiser

Jefferson Candlelight Tour - TV Ad Spot

Jefferson Candlelight Tour Ticket Sales Up By $10,000

 Stepping back into the warmth and candlelight of an old-fashioned Christmas makes for beautiful holiday memories. This tour of homes serves as the major fundraiser for Historic Jefferson Foundation. A marketing strategy focused on early ticket sales helped increase online purchases by $10,000, approximately 30%. We focused on pre-event sales because weather conditions can drastically affect event day attendance. Campaign elements include developing an annual marketing theme, creating all materials, & coordinating television, radio, print, and digital advertising buys.

E-Newsletter

Website Re-design

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Website Re-design

The website for this event was re-designed with a clean, bright ready-made template. It's cost-effective and easy to change.  "Buy tickets" buttons were added to every page, image, and video. This simplifies the ticket buying process.  And, purchase they do! 

Digital Ads

Project - Increase Patient Referrals For Regional Cancer Center

Patient Stories | Speaking Engagements | Action Photos

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Storytelling ads like this example convey concern & compassion

  • Using a patient-centered marketing strategy, The Center for Cancer & Blood Disorders experienced record-breaking revenue, new patient referrals, and physician speaking opportunities.  The practice evolved from three locations to become a regional cancer treatment practice with ten locations in north Texas.  
  • Developed extensive physician speaker outreach programs. Trained speakers, created content, booked speaking engagements, and coordinated the events. 
  • Created multiple marketing campaigns using advertising or public relations tools including digital, website, e-newsletters, social media, print, and television options.

Speaking Engagements Bring In New Patients

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